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July 13, 2009
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Transload.it Logo by AbhaySingh1 Transload.it Logo by AbhaySingh1
Client: Transload.it

Transload.it is "an on demand infrastructure service that specializes in scalable file uploading & processing."

The concept for the logo is taken from the act of transloading goods from one medium of transportation to another which generally requires some manual labor. This idea has been merged with speed and stability to create the symbol. It has later been modified to replace the crate with an AJAX 'loading spinner'.

The website can be seen live at [link]

All comments, critiques and feedback appreciated! :)
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:iconjh-kael:
I really like the use of typography and the simplicity of the logo, I'm not sure about the outline concept for the stick figure, The favicon for the site might benefit without the outline.

I have some problems with the execution of the "ajax loading" concept. At first glance, it seemed like a throwing motion for the arm. I think an emphasis on the progressive scaling of the dots (the bigger being closer to the head) might clarify the concept; putting most of the "weight" of load on the back of the figure and looking more like the "loading" progression.

Great choice of color, looks great on the website.
What do you think?
The Artist thought this was FAIR
7 out of 9 deviants thought this was fair.

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:iconaswinart:
aswinart Featured By Owner Jan 22, 2014
good concept..
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Hidden by Owner
:iconjc-predator:
jc-predator Featured By Owner Oct 26, 2010
I LOVE IT
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:iconabhaysingh1:
AbhaySingh1 Featured By Owner Oct 26, 2010  Professional Interface Designer
Thanks, I'm glad that you do! :)
Reply
:iconjkhx:
JkHx Featured By Owner Nov 10, 2009  Student
Great job, the simple touch of color give a better look to this logo.
I also love his simplicity.
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:iconabhaysingh1:
AbhaySingh1 Featured By Owner Nov 10, 2009  Professional Interface Designer
Thank you
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:iconabhaysingh1:
AbhaySingh1 Featured By Owner Nov 1, 2009  Professional Interface Designer
Thanks :)
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:iconareox:
AreoX Featured By Owner Nov 1, 2009
LOVE IT
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:icondarkee999:
darkee999 Featured By Owner Oct 30, 2009
I really like the logo, but I didn't get the ajax loading symbol until you've mentioned it. The logo is perfect and simple, just how i like it, but the loading part... I don't know how you can make that work showing only 1/4 of a static circle made out of dots
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:iconabhaysingh1:
AbhaySingh1 Featured By Owner Oct 30, 2009  Professional Interface Designer
Thanks for the feedback. I admit the AJAX loader is a little difficult to notice by itself, but since this logo will almost always be seen along with a description of the service (website, ads), it doesn't seem to cause a problem. I will look into this if we are to update the logo.
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